Early Bird: $300 off with code EARLYBIRD300 — ends Feb 20
Build a brand you can actually live inside.
Inside Brand, Lived, you’ll create your Brand Operating System — a deeply specific framework for your identity, value, content, and visibility habits that keeps your brand recognizable, sustainable, and evolving with your business.
Limited to ~20 participants to maintain a high-touch experience.
If you’ve been feeling this…
Every week feels like a blank page and you don’t know what to post.
You try to be consistent… but it never quite sticks.
You’re not even sure what makes your brand different.
You’re posting—but it feels random.
You wonder if anyone is actually paying attention.
You either have no system… or one that’s working against your real life.
You’re busy creating, but not building recognition.
You keep reinventing instead of refining.
There’s another way to operate.
You know exactly what your brand stands for and how to articulate it.
You have a clear structure for what you talk about and why.
Your content starts to feel connected, not scattered.
Repetition becomes strategic—not accidental.
You build recognition instead of starting over every week.
Your visibility fits your real schedule and energy.
You stop guessing what to say—and start leading conversations.
Showing up feels intentional, not exhausting.
The problem isn't your effort.
It's the lack of infrastructure.
Brand, Lived introduces your Brand Operating System —a repeatable decision-making framework that supports how your brand functions day-to-day.
Your Brand OS guides:
This is what happens when your brand stops being something you create…
and starts becoming something you operate.
Instead of rebuilding your brand every season, you’re learning how to operate inside one that already knows how to support you.
Your brand becomes consistent. Recognizable. Sustainable over time.
Early bird ends Feb 20 — use code EARLYBIRD300 to keep $300 in your pocket
When your brand becomes a system, everything starts working together.
Business Shifts
→ Content creations becomes faster and clearer
→ Your audience recognizes you sooner
→ Your messaging feels cohesive instead of scattered
→ Visibility becomes sustainable instead of exhausting
Emotional Shifts
→ You trust yourself more when you show up
→ Content anxiety decreases
→ Your brand feels easier to lead with
→ You stop second-guessing every post
6WEEKS
The Brand, Lived Transformation Experience
Inside the program, you'll receive:
→ 6 weeks of brand and visibility transformation
→ 12 live teaching + coaching touchpoints
→ Slack support + real-time feedback
→ A full Notion + template operating system
→ Brand identity, content architecture, rhythm planning, and visibility psychology
What We Build Together
Week 1: Brand Identity & Direction
Clarify what your brand stands for, the conversations it leads, and how it supports your business goals.
Week 2: Value & Audience Alignment
Define what people truly come to you for and how your brand creates meaningful transformation.
Week 3: Content Architecture
Build the structure behind your content including categories, signature series, and messaging hierarchy.
Week 4: Content Rhythm & Capacity Planning
Design a visibility system that fits your real schedule, energy, and life season.
Week 5: Brand → Content Translation
Learn how to consistently turn your brand ideas into stories, posts, offers, and signature content formats.
Week 6: Visibility Psychology & Longevity
Build self-trust, authority, and a long-term Brand OS you can reuse throughout your business.
$1497
or $749 x2
Early Bird Enrollment closes February 20th (EARLYBIRD300 at checkout)
After February 20: Standard enrollment moves to $1797 or 2 payments of $899
The Brand, lived cohort experience
Weekly rhythm
ongoing support
real implementation focus
Brand, Lived
is for you if:
You want a recognizable brand — not random content
You’re ready to stop reinventing your messaging every season
You want visibility that fits your real schedule and capacity
You’re willing to implement, not just learn
You want to build a brand that supports long-term business growth
Melo
Aly
Founder,
about mondays
I’ve always believed the strongest brands start with who you are. Every tool, system, and strategy I create ladders back to that belief—because brands are easier to live inside when they’re rooted in something real.
I’ve been working inside people’s brands since 2020. Over time, I noticed something important: creativity is powerful, but it becomes sustainable — and actually supports business growth — when it operates inside a system.
As a naturally creative person myself, I understand how easy it is to chase ideas, inspiration, and momentum. But when you’re building a business, your brand can’t just be expressive — it has to be operational.
Brand, Lived is the result of that evolution.
It’s the system I built for my own brand, and one I’ve helped develop inside client brands for years. It’s designed to help creativity, strategy, and visibility work together — so showing up stops feeling scattered and starts feeling structured, recognizable, and sustainable.
What Happens When Melo Helps Build Your Brand
“I found Melo at a time where I felt like a stranger to myself. I had just moved countries and was finding my feet in both life and business. Through Melos unique and thorough approach (I’d never been asked what my brand would SOUND like before!) she was able to extract the essence of my brand and bring it to life with intention and a clear path forward. I now know what it feels like to be obsessed with a brand. The fact that it’s my own? Life changing.”
tina abeysekara
“From the beginning, Melo was interested in all the little details about me and what makes my brand what it is. I've been so inspired by her approach to social media and her presence on the platform, and now I get to apply her thoughtfulness and expertise to my own strategy. She filled in all the gaps that've been holding me back and I'm honestly floored by her creativity. I'm feeling so much more excited about showing up on social media again."
carrie ashley
FAQ
DO I NEED A LARGE AUDIENCE OR SOCIAL FOLLOWING?
Brand, Lived is designed for both established creators and those still building visibility. The focus is clarity, positioning, and recognition — not audience size.
HOW MUCH TIME SHOULD I EXPECT TO COMMIT WEEKLY?
Live calls are 60 minutes each.
Plan for an additional 1–2 hours weekly to implement and apply the material.
WHAT IF I CAN'T ATTEND LIVE CALLS?
All sessions are recorded. Live participation is strongly encouraged for feedback and coaching.
WHERE IS EVERYTHING HOSTED?
→ Live sessions → Zoom
→ Coaching + community → Slack
→ Materials, templates, + recordings → Notion
I WORK FULL TIME. IS THIS REALISTIC?
Yes — if you can attend calls or watch recordings and set aside small weekly blocks to apply the work.
WHY JOIN THE FOUNDING COHORT?
Because I care an almost unreasonable amount about this being exceptional. High touch, direct coaching, real collaboration. If you want maximum access and momentum, this is the round.
build the brand your future self can rely on.